Sales Contract Management: What Do Top Performing Companies Have in Common?

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A great idea or bout of passion can signify the birth of a successful enterprise—everything begins with something small but significant at first. Indeed, you can never underestimate the impact of a good idea!

However, although crucial to the launching of an organization, it’s essential to note that your passion or clever plan can’t sustain a company’s growth for too long. No man is an island. As such, no entrepreneur can scale up their business by keeping to themself.

On Business Relationships and Continuing Success

As a business owner, you have to break down your walls, broaden your horizons, connect with others, and form mutually beneficial relationships. Expanding your network is vital to your company’s success; the right business partners can catapult your company to the top!

However, although relationships are critical to growth and success, you won’t achieve your goals without forming relationships with others. Of course, a simple handshake is never enough. To protect your interests, you must have a contract management process in place.

The Purpose of Contract Management

It’s no exaggeration to say that contracts are the lifeblood of your business. Yes, money fuels your operations, but you need contracts to secure the finances you need. Whether in legal, marketing, or sales, contracts play an irreplaceable role in protecting your company, defining relationships, and solidifying business deals.

With the great importance of contracts, you must know how to manage them well, but the increasing number of documents you have to note can make the task difficult to accomplish. If you want to grow in the company and achieve more success than the top businesses in your industry today, you must prioritize managing your sales contracts.

What Makes a Successful Sales Contract Management?

The truth of the matter is that businesses that can’t manage their contracts won’t amount to much. As your company grows, you’ll have more contracts to manage, so if you can’t handle the number of agreements you have now, it doesn’t seem like you’ll have any success at managing them in the future as well.

To handle the cycle of contract management as well as the most successful companies, you must have the following:

1. Technology Integration

The top-performing companies can drive more sales and have a more productive workforce because they rely on technology. An automated contract management system can help keep things moving throughout the cycle of the contract management process without much effort.

2. Collaboration

Fostering engagement among different teams responsible for contract management is essential. You can efficiently allocate tasks and define roles by automating document approval workflow, facilitating a more productive and efficient workflow. Thanks to contract management technology, account managers can avoid non-collaborative administrative tasks that waste time, allowing them to spend more time on client relationships.

3. Transparency

For an optimal sales contract workflow, it’s crucial to practice transparency—every team member must view where their contracts are in the workflow and the next steps. When everyone is allowed visibility into the lifecycle, the sales team can communicate more effectively and be accountable for their responsibilities.


Contracts are crucial to the success of any company, but your business won’t be able to sign agreements without efficient contract management. To perform as well as the most influential organizations globally, your sales contract management must have the same traits as they do. With the proper process and contract management tools, you have more chances of standing out from the competition and rising to the top!

Are you having difficulty managing each phase of the contract lifecycle? Then, our automated contract management system may just be what you need! With Anapact, you can reduce risks, ensure compliance and make the most of your contract documents. Get a demo today!

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- About the Author

Picture of Louis Balla
Louis Balla
Louis is the Co-Founder of Anapact and partner at Nuage, a top rated ERP consulting firm based in Venice Beach, California.